Content planning toolkit – moving from reactive to strategic

Location: Online (Microsoft Teams)
Audience: Leaders, marketers and admissions team members who want to bring greater structure and intention to their content planning
Facilitated by: Our partners at imageseven

School marketers are rarely short of content opportunities. The challenge is deciding what matters most — and planning in a way that supports your school’s broader marketing and enrolment goals.

This practical session is designed for school marketers who want to bring greater structure and intention to their content planning. Grounded in the realities of school life, it explores how simple planning tools can help move your content approach from reactive and ad hoc to more strategic and purposeful.

Together, we’ll explore practical frameworks that support clearer messaging, stronger storytelling and more consistent communication across channels. You’ll gain practical insight into how planning tools, messaging foundations and content building blocks can work together to support a more sustainable content approach.

If you’re looking for ways to bring more clarity and consistency to your school’s content planning, this session will give you a practical place to start.

Registrations for this event close at 5.00pm on Thursday 24 September. Participants will receive an email with the Teams link following the close of registrations.