Bridging the gap between enrolments and marketing – why the customer experience depends on it

Location: Online (Microsoft Teams)
Audience: School marketers and enrolments teams who want to work more effectively together
Facilitated by: Our partners at imageseven

Marketing attracts attention. Enrolments convert interest into commitment. But when the two aren’t aligned, the prospective parent experience can quickly become fragmented.

This practical session is designed for school marketers and enrolments teams who want to work more effectively together. Grounded in the realities of busy school environments, it explores how marketing and enrolments intersect across the prospective parent journey, and why alignment between the two functions matters more than ever.

Together, we’ll explore where disconnects commonly occur, how each team contributes to the overall school experience, and what stronger collaboration can look like in practice. You’ll gain practical insight into the lifecycle of a prospective family’s journey and a clearer understanding of how shared ownership across touchpoints can strengthen both experience and outcomes.

If you want marketing and enrolments working as partners, not parallel functions, this session will help you build stronger alignment across the prospective parent journey.

Registrations for this event close at 5:00pm on Thursday 2 July. Participants will receive an email with the Teams link following close of registrations.